In der Zeitschrift für Tourismuswissenschaft (ZfTw), Band 13 Heft 2, ist der Artikel "The Big Data Illusion" der Autoren Prof. Dr. Dirk Schmücker und Julian Reif (beide Deutsches Institut für Tourismusforschung) erschienen.
Abstract:
Big Data analysis has drawn considerable interest both in tourism
research and practice. The authors argue that, although the potential impact
is promising, implementation often fails due to insufficient access to the data
needed: Although Big Data is there, it is often not available for practical application.
The authors therefore call to action in generating and using not only big,
but open data.